Roles: Chief Marketing Officer, Chief Growth Officer, Chief Revenue Officer, Chief Transformation Officer, Global Director, Strategist, Advisor, and Mentor.

Key Results:

Interim Chief Growth Officer - Newman’s Own

• Delivered as much as +10% sales velocity growth in campaign activation markets, on a previously stagnant business. Developed new culturally-relevant brand strategy targetiing Millennials, created multiple campaigns. such as the “Pay What You Want” Pizza Truck, “Newman’s Own Generosity Index”, “Good Tastes Better”, and “Paul Newman Generosity Day” to celebrate what would have been Paul Newman’s 100th Birthday. Launched new Shopper Marketing/In-Store Sampling; Packaging Redesign for increased real food credential, authenticity, and personality; Led RFP for new Social Media agency.

Interim Chief Growth Officer / Chief Transformation Officer / Fractional Chief Marketing Officer / Advisor - for Various Clients

• Significant new retail account wins and sales growth for natural personal care brand by building and implementing new retail sales strategy.

• New Brand Strategy for sustainability-focused education non-profit driving communication clarity, innovation expansion, digital/social campaigns.

• New Business Plan to help high-profile restaurant group expand into DTC.

• New Investor Pitch Deck for “Food as Medicine” women’s health food brand to support core DTC business expansion and test/learn retail potential.

• New Marketing Plan to support launch of new chef-created gluten-free cookie.

• New Growth Strategy and Implementation for business transformation advisory firm, to expand from healthcare-focused offerings to the food industry.

• Advisor to several emerging brands, incubators, and private equity firms.

Chief Revenue Officer – Hungry Harvest

• Achieved Highest-Ever Average Order Value (AOV) through innovation: +13% growth.

Chief Revenue and Marketing Officer – No Kid Hungry Campaign by Share Our Strength

• Grew revenue over 57% from $53M to $84M over 3 years and beat plan every year.

• Multi-million dollar strategic partnerships such as Amazon, Chobani, and Grubhub.

• Grew Performance Marketing revenue 2X to over $6M.

• Launched new $50M “Monday Fund” capital campaign sales effort.

Chief Marketing Officer – NuTek Natural Ingredients

• Increased sales revenue over 2X.

• Defined corporate mission and branding across all B2B and B2C markets.

• Created “Practice Safe Salt" digital media campaign raising the awareness of hidden sodium dangers.

Vice President, Marketing (CMO) – Honest Tea

• Grew revenue over 58% from $71M to over $112M in 3 years.

• Increased brand awareness 2X.

• Created first paid ad campaign “Refreshingly Honest”, increasing sales over 31%.

• Focused social media strategy which increased Facebook fans 33X and engagement 5X.

Director, Global Marketing – Diageo

• Relaunched Smirnoff to become #1 global spirit brand.