Track record of significantly exceeding business plans globally
Roles: Chief Marketing Officer, Chief Growth Officer, Chief Revenue Officer, Chief Transformation Officer, Global Director, Strategist, Advisor, and Mentor.
Key Results:
Chief Revenue Officer – Hungry Harvest
Achieved Highest-Ever Average Order Value (AOV) through innovation: +13% growth.
Chief Revenue and Marketing Officer – No Kid Hungry Campaign by Share Our Strength
Grew revenue over 57% from $53M to $84M over 3 years and beat plan every year.
Multi-million dollar strategic partnerships such as Amazon, Chobani, and Grubhub.
Grew Performance Marketing revenue 2X to over $6M.
Launched new $50M “Monday Fund” capital campaign sales effort.
Chief Marketing Officer – NuTek Natural Ingredients
Increased sales revenue over 2X.
Defined corporate mission and branding across all B2B and B2C markets.
Created “Practice Safe Salt" digital media campaign raising the awareness of hidden sodium dangers.
Vice President, Marketing (CMO) – Honest Tea
Grew revenue over 58% from $71M to over $112M in 3 years.
Increased brand awareness 2X.
Created first paid ad campaign “Refreshingly Honest”, increasing sales over 31%.
Focused social media strategy which increased Facebook fans 33X and engagement 5X.
Director, Global Marketing – Diageo
Relaunched Smirnoff to become #1 global spirit brand.
CAMPAIGNS and RECOGNITION
“Always Coca-Cola” multi-media campaign to celebrate the brand’s versatility.
“Best Bottled Tea” prestigious award by Men’s Health for Honest Tea.
“Emerging Leader in Innovation” award by Rabobank for Salt for Life.
“It’s What’s Inside that Counts” Coca-Cola NYC Street marketing campaign.
“National Honesty Index” major Honest Tea event, PR, social activation.
“Neat” global brand relaunch campaign for Smirnoff vodka.
“Nobody Better Lay a Finger on my Butterfinger!” EFFIE winning campaign to relaunch the brand.
“Only Organic” irreverent campaign by the Organic Industry to pushback on deceptive food marketing.
“Practice Safe Salt” digital campaign for Salt for Life on the dangers of hidden salt.
“Refreshingly Honest” first ad campaign for Honest Tea.
“Shaping the Future of Food” public recognition by Bill Gates for Salt for Life.
Operating role success building global companies, startups, and early stage for-profit and non-profit businesses
Strong results across revenue, profit, and brand
Distinctive combination of entrepreneurial roles built on foundation of global CPG best practices
Build and motivate internal and external teams
Broad industry experience, depth in CPG food & beverage
Creative campaigns to breakthrough and differentiate
Mission-Driven focus on health & wellness, sustainability, improving our food system