Accelerate Your Growth

Develop new growth strategies and implement new solutions with a high-impact, experienced interim senior operating leader.

Faster Progress
Fresh Thinking
Candid Perspective
Capability Boost

Cost-Effective Flexibility
A Trusted Network
Experience with the Unfamiliar

Hi, I’m Peter Kaye, Principal of PK Growth Partners. I partner with mission-driven brands to drive smarter, faster, and more profitable growth — through interim CXO leadership (e.g., CMO, CGO, CEO) and as a strategic Board member.

I bring a rare blend of hands-on operating experience inside entrepreneurial businesses — such as Honest Tea, the No Kid Hungry campaign, NuTek Natural Ingredients, Hungry Harvest, and more — and a foundation of world-class CPG strategy and discipline, shaped by my early career at Nestlé, Danone, Coca-Cola, and Diageo, and further strengthened by my MBA from Harvard Business School.

My work spans both for-profit and nonprofit organizations, with past and current clients including Newman’s Own, General Mills G-Works Venture Studio, Murphy's Naturals, and Heifer International. I’m typically brought in by CEOs, Boards, or investors to help the leadership team move faster, generate new ideas, and accelerate execution in high-stakes moments of inflection or transformation.

I launched PK Growth Partners to address a growing need: flexible, experienced operating leadership for entrepreneurial companies navigating constant growth challenges. As a “player-coach,” I work alongside teams to fill critical leadership gaps, strengthen capabilities, and bring trusted outside perspective. I also serve as a Board member for organizations aligned with my values and expertise — contributing actively to growth strategy, governance, and organizational development.

Why consider PK Growth Partners?

Faster Progress - Recruiting takes time. I jump in quickly to create, lead and support growth-critical initiatives.
Fresh Thinking - I bring insights from across categories and business models to solve tough problems.
Candid Perspective - I offer advice leadership teams don’t always get from insiders.
Capability Boost - I complement existing teams with real-world experience and strategic depth.
Cost-Effective Impact - Pay only for the time and expertise needed.
A Trusted Network - I connect clients to a bench of proven, creative, operational, and strategic partners.
Experience with the Unfamiliar - Growth-stage companies face constant “firsts.” I’ve faced many of them - and help leaders tackle challenges with confidence, speed, and creativity.

Values: Growth Mindset, Bias for Action, Pragmatism, Creativity, Collaboration

Let’s Talk!

Track record of Creating and Executing Profitable Growth Strategies:

As Interim Chief Growth Officer for a year, was brought in to help return this iconic brand to growth.
Led development of a new culturally-relevant brand strategy to engage Millennials and Gen Z.
Created and executed multiple campaigns: “Pay What You Want” Pizza Truck, “Generosity Index”, “Good Tastes Better”, and “Paul Newman Generosity Day” to celebrate what would have been Paul Newman’s 100th Birthday.
Developed and launched: Shopper Marketing/In-Store Sampling; Packaging Redesign for increased real food credential, authenticity, and personality; recruited new Social Media agency.
Strong results: Successfully returned the overall business to growth and achieved improved sales velocities as high as +10% in campaign activation markets.
As VP/Chief Marketing Officer, increased revenue over 58% from $71M to $112M and brand awareness 2X.
Huge national earned media for “National Honesty Index” social experiment. Launched our first paid ad campaign “Refreshingly Honest.”
Created high impact “Great Recycle” Times Square event.
Launched 50+ new products.
Increased social media engagement by 5X.
As Chief Revenue & Marketing Officer for Share Our Strength, the organization that runs the No Kid Hungry, increased revenue over 57% from $53M to $84M.
Led teams to secure new large scale strategic corporate partnerships, accelerate digitally-driven performance marketing, execute 65+ culinary events, and launch leading edge CRM system.
As Chief Revenue Officer, achieved highest-ever AOV, an increase of +13% for this early stage farm-to-doorstep food recovery DTC e-commerce business.
Led “Jobs to be Done” research and insights which drove significant new product innovation.
Expanded B2B business development efforts.
Led successful B Corporation Certification application.
As Chief Marketing Officer, increased revenue over 2X for this VC-backed “better-for-you” ingredient business.
Created irreverent “Practice Safe Salt" digital media campaign.
Won Rabobank award for “Emerging Leader in Innovation.”
Acting Chief Marketing Officer for this leading brand of therapeutic sports tape.
Strengthened marketing plan including Olympic athlete activation plan and innovation strategy.
Advised board on digital and broadcast media plan alternatives.
Acting as Chief Growth Officer for this early-stage natural outdoor lifestyle brand.
Developed strategy to expand aggressively beyond DTC/Amazon into retail. Included channel and account analysis, prioritization and buyer outreach. Secured customer meetings.
Strong growth in distribution and sales.
Acting Global Business Director for this Digital Business Transformation firm. Focused on the Agribusiness sector. Conducted research, developed insights, strategy and prospect outreach.
Strategic Advisor for this nonprofit best known for providing livestock to small-scale farmers in developing countries.
Assessed current situation and strategic plans. Recommended top 10 growth opportunities.
Advised on corporate partner fundraising strategy and outreach.
Advisory Board Member for Merryfield. New app featuring rewards for shopping “better-for-you” brands. Early concept guidance and partner outreach.
Advisory Board Member for Halfday, a new generation of gut-healthy iced tea. Classic favorites elevated with prebiotic functionality.

TESTIMONIALS

“PK Growth Partners, led by Peter Kaye, is a great approach to help grow businesses, pre-sale to a strategic buyer, where experienced operating leadership is needed to drive growth, but you don’t need or want a full-time addition to the team.”

“PK Growth Partners, led by Peter Kaye, is a great approach to help grow businesses, pre-sale to a strategic buyer, where experienced operating leadership is needed to drive growth, but you don’t need or want a full-time addition to the team.”
Partner at Leading Private Equity firm

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"Peter delivers. He was our Interim Chief Growth Officer for a year. I highly recommend Peter if you are looking for an entrepreneurial, make-things-happen leader to jump start your business and drive growth."

Peter delivers.
Peter was our Interim Chief Growth Officer for a year.
He led the creation of a new culturally-relevant strategy to introduce Newman’s Own to Millennial and Gen Z consumers. He then led the development and launch of several bold new campaigns which delivered strong results in terms of social media buzz, earned media, and ultimately sales velocity.
I highly recommend Peter if you are looking for an entrepreneurial, make-things-happen leader to jump start your business and drive growth.
David Best, President and CEO, Newman’s Own Inc.

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“(As CMO) Peter was able to aggressively drive our brand’s growth while keeping our tactics and our budget scrappy!”

“Peter was able to aggressively drive our brand’s growth while keeping our tactics and our budget scrappy! He was a collaborative team member and fit in well with the mission-driven ethos that was central to the Honest brand.”
Seth Goldman, Former Co-Founder and TeaEO of Honest Tea; Current Co-Founder & Chief Change Agent of Eat the Change; and Chair of the Board for Beyond Meat

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“Hiring Peter was like upgrading from a regular bike to an ebike — suddenly we were going twice as fast uphill with half the effort!"

“Hiring Peter was like upgrading from a regular bike to an ebike — suddenly we were going twice as fast uphill with half the effort!
Peter has incredible ability to onboard himself into the nuances of a business and its position in the market. His sharp insights, keen assessment of the most important jobs to be done, and clear thinking about the best way to go about those jobs reflects his decades of experience working with teams of all sizes and in all types of situations.
In a few short months, Peter changed the way we were looking at Agni's future and helped us focus on the right marketing initiatives and finding the right financing partners for our next steps. He is also humble, kind, and a true delight to spend time with.
I would highly recommend working with Peter to accelerate your growth and progress.”
Astrid Schanz-Garbassi, Co-Founder and CEO of Agni (early stage food as medicine brand for women’s health)

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"As our Fractional Chief Marketing Officer, Peter’s industry knowledge and deep operating experience allowed us to build the marketing side of our company with a clear, long-term vision. From strategic planning to handling day-to-day tasks, he seamlessly navigated the dynamic demands of our growing startup."

Peter has made outstanding contributions as Quebracho Empanadas’ Chief Marketing Officer.
Starting in early 2024, we engaged Peter as a fractional CMO with a focus for him on defining our brand and marketing strategy. His impact was significant, multifaceted and immediate.
Peter’s industry knowledge and deep operating experience allowed us to build the marketing side of our company with a clear, long-term vision. From strategic planning to handling day-to-day tasks, he seamlessly navigated the dynamic demands of our growing startup. This spanned strategic and creative guidance on our packaging redesign, evaluating sponsorship opportunities, being a helpful coach for my first time at Expo West, and partnering with me in Whole Foods customer meetings as well as with investor prospects.
But beyond his professional expertise, it is Peter’s demeanor that truly sets him apart. His kindness, empathetic approach, and experienced understanding of the challenges faced by startups assured us that we had found the perfect partner for our long-term aspirations.
As a first-time founder, I have valued Peter’s guidance and recommendations, again and again. Without reservation, I wholeheartedly recommend Peter for other interim and fractional leadership roles focused on building strong growth plans. I am confident that Peter will seamlessly integrate into any team, bringing his expertise and passion to the table
Belén Rodríguez, Founder and CEO, Quebracho Argentinian Empanadas

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“Peter masterfully led us to create an inspiring brand strategy which we are now bringing to life in all our communications."

“I can highly recommend Peter to anyone wanting to define a bold new strategic direction for their brand. He masterfully led us to create an inspiring brand strategy which we are now bringing to life in all our communications. Like a great teacher, Peter guided us ‘non-marketers’ to understand and use his for-profit best practice brand strategy frameworks. ”
Berenice Pernalete, Director of Innovation at Mundo Verde Bilingual Public Charter School

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“Peter thrives at developing and bringing to life new ideas and campaigns … delivered double-digit revenue growth, beating our aggressive plans every year…”

“I strongly recommend working with Peter to help drive growth in your business.
We welcomed the new and distinctive lens Peter brought to our revenue and marketing efforts at Share our Strength and the No Kid Hungry campaign. Leveraging his depth of business-building experience and strategic thinking strengths, Peter consistently sought to measurably improve our results.
Working closely with me and my co-founding sister, Peter was a key part of our Executive Leadership team and worked closely with our Board of Directors. I always enjoyed and looked forward to working with Peter as he thrives at developing and bringing to life new ideas and campaigns in a collegial and inspiring way.
With a clear passion for our mission, Peter and his team delivered double-digit revenue growth, beating our aggressive plans every year which provided meaningful added resources to help feed hungry kids. ”
Billy Shore, Founder, Executive Chair, and Former CEO of Share Our Strength (non-profit that runs the No Kid Hungry campaign)

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"Peter helped build and implement our sales strategy, quickly created momentum, and we are now proudly on a sustainable sales trajectory."

“Murphy’s Naturals manufactures natural mosquito repellents for families and outdoor enthusiasts.
Historically, our sales strategy has included trade shows and pursuing leads primarily for independent retailers and the occasional national chain. After hiring a VP of Sales to cultivate a national sales strategy, at the referral of an investor/advisor, Murphy’s engaged Peter Kaye to accelerate the building and implementation of our sales strategy.
Peter quickly stepped-in and learned the brand. He was instrumental in identifying the CPG channels where Murphy’s could thrive.
From there Peter assisted in the development of a ranking system to identify priority targets within the channels to help focus our sales energies. This included leaning into his network of professionals to introduce our brand and quickly secure key meetings for sales discussions. Peter researched and cold called companies where Murphy’s could thrive.
With Peter’s guidance and participation our company was quickly able to create momentum and we’re proudly on a sustainable sales trajectory meeting annual expansion year over year.”
Kriss Freeman, Vice President of Customer Development at Murphy’s Naturals (natural mosquito repellents)

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“(As our Fractional CMO) Peter learned the business quickly and was able to impact not only our strategy but our short-term results as well."

“At KT Tape we hired Peter as an Interim CMO after evaluating a number of candidates. We were looking for fresh strategic thinking and analysis of the business to help refine our go to market strategy while accelerating our already robust growth history.
Peter learned the business quickly and was able to impact not only our strategy but our short-term results as well. He took leadership of the marketing team and focused them on strategy implementation, project management and instilled a higher-level sense of urgency.
Importantly, his coaching and leadership by example style resulted in greater cross functional collaboration and teamwork.
Peter truly partnered with me on strategy, tactical planning and in working with the Board as well as the investors in our business. His analytical capabilities and his ability to translate insights into actionable plans were invaluable as we developed our strategic and annual plans.
His best practice experiences with large CPG companies like Diageo and Coca Cola clearly were complemented by his entrepreneurial experience with Honest Tea to create a balanced, tempered approach for a high growth business.
In summary, Peter was a valuable asset to our business and to me as CEO and I look forward to working with him again in the near future. “
Greg Venner, former CEO & President of KT Tape (sporting goods)

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“Peter developed a rigorous and practical business plan to launch a new Founding Farmers eCommerce venture.”

“Peter developed a rigorous and practical business plan to launch a new Founding Farmers eCommerce venture. His work was broad in scope and based in strong research. Peter’s proactive and collaborative style enabled us to evolve a rough initial idea to now become a reality. I look forward to future opportunities to work with him.”
Dan Simons, Founder and Co-Owner at Farmers Restaurant Group

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"Thank you for all the excellent work you completed with our Marketing Team (as interim Chief Transformation Officer) ... it was eye opening for them to see a different perspective and method of working through strategy."

"Thank you for all the excellent work you completed with our Marketing team. I appreciate the guidance and development work that you provided to the group. I think it was eye opening for them to see a different perspective and method of working through strategy."
Confidential, VP of Data Management & Analytics Operations, Mid-sized established B2B business

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Best Practice Growth-Driving Services

PK Growth Partners was built on the idea that entrepreneurial brands deserve top-tier strategic thinking and execution — without the red tape.

We apply methods, tools, and insights from some of the world’s most respected companies — Nestlé, Coca-Cola, Diageo, Danone — combined with years of real-world operating experience in scrappy, mission-driven entrepreneurial ventures.

Each engagement is tailored to the company’s unique stage, goals, and constraints. Our focus? Driving results across the full marketing mix and with close collaboration across marketing, sales, R&D, operations, and finance.

Here are some of the ways we help brands grow smarter and faster:

Jump Start!

Accelerate your strategic planning with an immersive review of current business situation, plans, and teams. Identify new initiatives needed to drive growth; what should stop as it is off-strategy, ineffective, or unimportant; what should continue with adjustments to improve.

1/3/5 Year Growth Plans

The day-to-day pressures of running your business makes longer-term planning hard to make time for, though is critical to “see the forest for the trees.”

Marketing Plan in a Day

With proper pre-work and the right people in the room, in a well-facilitated one-day work-session you can have a strong high-level marketing plan to then fine-tune, operationalize and estimate budget required.

Zag! Brand Strategy

Ensure your brand is positioned for radical differentiation to stand out, get noticed, build trial, repeat, and loyalty. Create a relevant, compelling, and differentiated Brand Strategy that includes Target Consumer Definition, Brand Essence, Positioning, and Portfolio architecture.

Visual Identity

Lead efforts to brief, manage, and launch or re-launch your brand’s visual identify, designed to support your brand strategy, stand out from the competition, and communicate clearly and effectively in just a few seconds. Includes packaging design for CPG brands as your 24/7 salesperson!

Breakthrough Brand-Building

Breaking through to reach your audience with impact gets more and more challenging. Breakthrough brand-building requires a strong, compelling creative brief to focus ideation among internal team members and/or external agency partners; lead ideation; facilitate to select and implement the best ideas.

Customer Insights

Use internal direct data and new customer research as needed: identify current customers and perceptions; and why they love you or not; who is your desired customer and what are the lifestyle, attitudes, behaviors that describe who they are with a focus on psychographics over demographics. Leverage digital tools for fast and efficient learning.

Agency Selection

Source, brief, and lead new marketing partners across creative, advertising, pr, social media, influencers, e-commerce, and more.

Investor Presentation

Tell your business and brand story in a compelling, concise manner, which is even more important with today’s intense competition for fundraising.

Team Leadership

Build your team with the right internal and external players to drive growth for you businesses’ stage of development. Set performance objectives, manage team, coach, and mentor.

Network Access

Tap into 30+ years of business connections and unparalleled Harvard Business School alumni network.

Let's Talk!

Previous Companies and Brands

Global Best Practice Organizations

Entrepreneurial Ventures

Business Transformation, Digital, Creative

Non-Profits

Accelerate Your Growth

Develop new growth strategies and implement new solutions with a high-impact, experienced interim senior operating leader.

Faster Progress

Fresh Thinking

Candid Perspective

Capability Boost

Cost-Effective Flexibility

A Trusted Network

Experience with the Unfamiliar

“PK Growth Partners, led by Peter Kaye, is a great approach to help grow businesses, pre-sale to a strategic buyer, where experienced operating leadership is needed to drive growth, but you don’t need or want a full-time addition to the team.”

"Peter delivers. He was our Interim Chief Growth Officer for a year. I highly recommend Peter if you are looking for an entrepreneurial, make-things-happen leader to jump start your business and drive growth."

“(As CMO) Peter was able to aggressively drive our brand’s growth while keeping our tactics and our budget scrappy!”

“Hiring Peter was like upgrading from a regular bike to an ebike — suddenly we were going twice as fast uphill with half the effort!"

“Peter masterfully led us to create an inspiring brand strategy which we are now bringing to life in all our communications."

“Peter thrives at developing and bringing to life new ideas and campaigns … delivered double-digit revenue growth, beating our aggressive plans every year…”

"Peter helped build and implement our sales strategy, quickly created momentum, and we are now proudly on a sustainable sales trajectory."

“(As our Fractional CMO) Peter learned the business quickly and was able to impact not only our strategy but our short-term results as well."

“Peter developed a rigorous and practical business plan to launch a new Founding Farmers eCommerce venture.”

"Thank you for all the excellent work you completed with our Marketing Team (as interim Chief Transformation Officer) ... it was eye opening for them to see a different perspective and method of working through strategy."