Accelerate Your Growth

Peter delivers.

Peter was our Interim Chief Growth Officer for a year.

He led the creation of a new culturally-relevant strategy to introduce Newman’s Own to Millennial and Gen Z consumers. He then led the development and launch of several bold new campaigns which delivered strong results in terms of social media buzz, earned media, and ultimately sales velocity.

I highly recommend Peter if you are looking for an entrepreneurial, make-things-happen leader to jump start your business and drive growth.

David Best, President and CEO, Newman’s Own Inc.

“Peter was able to aggressively drive our brand’s growth while keeping our tactics and our budget scrappy! He was a collaborative team member and fit in well with the mission-driven ethos that was central to the Honest brand.”

Seth Goldman, Former Co-Founder and TeaEO of Honest Tea; Current Co-Founder & Chief Change Agent of Eat the Change; and Chair of the Board for Beyond Meat

“Hiring Peter was like upgrading from a regular bike to an ebike — suddenly we were going twice as fast uphill with half the effort!

Peter has incredible ability to onboard himself into the nuances of a business and its position in the market. His sharp insights, keen assessment of the most important jobs to be done, and clear thinking about the best way to go about those jobs reflects his decades of experience working with teams of all sizes and in all types of situations.

In a few short months, Peter changed the way we were looking at Agni's future and helped us focus on the right marketing initiatives and finding the right financing partners for our next steps. He is also humble, kind, and a true delight to spend time with.

I would highly recommend working with Peter to accelerate your growth and progress.”

Astrid Schanz-Garbassi, Co-Founder and CEO of Agni (early stage food as medicine brand for women’s health)

Peter has made outstanding contributions as Quebracho Empanadas’ Chief Marketing Officer.

Starting in early 2024, we engaged Peter as a fractional CMO with a focus for him on defining our brand and marketing strategy. His impact was significant, multifaceted and immediate.

Peter’s industry knowledge and deep operating experience allowed us to build the marketing side of our company with a clear, long-term vision. From strategic planning to handling day-to-day tasks, he seamlessly navigated the dynamic demands of our growing startup. This spanned strategic and creative guidance on our packaging redesign, evaluating sponsorship opportunities, being a helpful coach for my first time at Expo West, and partnering with me in Whole Foods customer meetings as well as with investor prospects.

But beyond his professional expertise, it is Peter’s demeanor that truly sets him apart. His kindness, empathetic approach, and experienced understanding of the challenges faced by startups assured us that we had found the perfect partner for our long-term aspirations.

As a first-time founder, I have valued Peter’s guidance and recommendations, again and again. Without reservation, I wholeheartedly recommend Peter for other interim and fractional leadership roles focused on building strong growth plans. I am confident that Peter will seamlessly integrate into any team, bringing his expertise and passion to the table

Belén Rodríguez, Founder and CEO, Quebracho Argentinian Empanadas

“I can highly recommend Peter to anyone wanting to define a bold new strategic direction for their brand. He masterfully led us to create an inspiring brand strategy which we are now bringing to life in all our communications. Like a great teacher, Peter guided us ‘non-marketers’ to understand and use his for-profit best practice brand strategy frameworks. ”

Berenice Pernalete, Director of Innovation at Mundo Verde Bilingual Public Charter School

“I strongly recommend working with Peter to help drive growth in your business.

We welcomed the new and distinctive lens Peter brought to our revenue and marketing efforts at Share our Strength and the No Kid Hungry campaign. Leveraging his depth of business-building experience and strategic thinking strengths, Peter consistently sought to measurably improve our results.

Working closely with me and my co-founding sister, Peter was a key part of our Executive Leadership team and worked closely with our Board of Directors. I always enjoyed and looked forward to working with Peter as he thrives at developing and bringing to life new ideas and campaigns in a collegial and inspiring way.

With a clear passion for our mission, Peter and his team delivered double-digit revenue growth, beating our aggressive plans every year which provided meaningful added resources to help feed hungry kids. ”

Billy Shore, Founder, Executive Chair, and Former CEO of Share Our Strength (non-profit that runs the No Kid Hungry campaign)

“Murphy’s Naturals manufactures natural mosquito repellents for families and outdoor enthusiasts.

Historically, our sales strategy has included trade shows and pursuing leads primarily for independent retailers and the occasional national chain. After hiring a VP of Sales to cultivate a national sales strategy, at the referral of an investor/advisor, Murphy’s engaged Peter Kaye to accelerate the building and implementation of our sales strategy.

Peter quickly stepped-in and learned the brand. He was instrumental in identifying the CPG channels where Murphy’s could thrive.

From there Peter assisted in the development of a ranking system to identify priority targets within the channels to help focus our sales energies. This included leaning into his network of professionals to introduce our brand and quickly secure key meetings for sales discussions. Peter researched and cold called companies where Murphy’s could thrive.

With Peter’s guidance and participation our company was quickly able to create momentum and we’re proudly on a sustainable sales trajectory meeting annual expansion year over year.”

Kriss Freeman, Vice President of Customer Development at Murphy’s Naturals (natural mosquito repellents)

“At KT Tape we hired Peter as an Interim CMO after evaluating a number of candidates. We were looking for fresh strategic thinking and analysis of the business to help refine our go to market strategy while accelerating our already robust growth history.

Peter learned the business quickly and was able to impact not only our strategy but our short-term results as well. He took leadership of the marketing team and focused them on strategy implementation, project management and instilled a higher-level sense of urgency.

Importantly, his coaching and leadership by example style resulted in greater cross functional collaboration and teamwork.

Peter truly partnered with me on strategy, tactical planning and in working with the Board as well as the investors in our business. His analytical capabilities and his ability to translate insights into actionable plans were invaluable as we developed our strategic and annual plans.

His best practice experiences with large CPG companies like Diageo and Coca Cola clearly were complemented by his entrepreneurial experience with Honest Tea to create a balanced, tempered approach for a high growth business.

In summary, Peter was a valuable asset to our business and to me as CEO and I look forward to working with him again in the near future. “

Greg Venner, former CEO & President of KT Tape (sporting goods)

“Peter developed a rigorous and practical business plan to launch a new Founding Farmers eCommerce venture. His work was broad in scope and based in strong research. Peter’s proactive and collaborative style enabled us to evolve a rough initial idea to now become a reality. I look forward to future opportunities to work with him.”

Dan Simons, Founder and Co-Owner at Farmers Restaurant Group

"Thank you for all the excellent work you completed with our Marketing team. I appreciate the guidance and development work that you provided to the group. I think it was eye opening for them to see a different perspective and method of working through strategy."

Confidential, VP of Data Management & Analytics Operations, Mid-sized established B2B business